Corpus ID: 14408351

Internet Marketing: The New Era of Innovation in E-commerce

  title={Internet Marketing: The New Era of Innovation in E-commerce},
  author={R. Yazdanifard and Melissa Venpin and Wan Fadzilah and Wan Fadzilah Wan Yusoff and M. R. Islam},
  • R. Yazdanifard, Melissa Venpin, +2 authors M. R. Islam
  • Published 2011
  • Business
  • Internet marketing is an interesting topic especially for researchers in the marketing field. It is a new way of marketing a product/service globally to the targeted market around the world. This paper introduces a new approach concerning Internet marketing in electronic commerce; showing how advertisers need this innovation to be successful. This also relieves marketing managers for more value added tasks such as marketing plans for better development of the company. 
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