Internationalization Strategies of Chinese Pharmaceutical Firms

Abstract

Chinese pharmaceutical market value is about USD 110 billion in 2009, and it has become the world’s second largest market. Chinese pharmaceutical firms are becoming a growing player in global pharmaceutical chains. In this paper, sample firms are selected and surveyed with a focus on effective internationalization strategies and paths, through an empirical… (More)
DOI: 10.4018/ijabim.2013100103

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