Internationalising in small , incremental or larger steps ?

@inproceedings{Barkema2007InternationalisingIS,
  title={Internationalising in small , incremental or larger steps ?},
  author={Harry G. Barkema and Rian Drogendijk},
  year={2007}
}
Received: 10 November 2005 Revised: 11 October 2006 Accepted: 19 June 2007 Online publication date: 6 September 2007 Abstract We argue that companies may enter foreign environments either incrementally, as suggested by long-established theory, or by taking larger steps that may result in lower initial performance but, through learning and experience, lead to increased performance in future expansions. This idea is corroborated by the experience of Dutch companies entering into Central and… CONTINUE READING

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