International strategy for the nonmarket context: stakeholders, issues, networks, and geography

@article{Lucea2012InternationalSF,
  title={International strategy for the nonmarket context: stakeholders, issues, networks, and geography},
  author={Rafael Lucea and Jonathan Doh},
  journal={Business and Politics},
  year={2012},
  volume={14},
  pages={1 - 30}
}
Multinational companies (MNCs) shape their nonmarket strategies in response to the social and political context in which they operate. Empirical evidence shows that these strategies frequently fall into one of two categories: they either consist of a disparate portfolio of disconnected country-level social and political programs or are composed of standardized corporate policies that are applied uniformly across geographies. The former type of strategy implies that MNC managers view their firm… Expand
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