International reach of tobacco marketing among young children.

@article{Borzekowski2013InternationalRO,
  title={International reach of tobacco marketing among young children.},
  author={Dina L G Borzekowski and Joanna E Cohen},
  journal={Pediatrics},
  year={2013},
  volume={132 4},
  pages={e825-31}
}
BACKGROUND Prosmoking messages, delivered through marketing and the media, can reach very young children and influence attitudes and behaviors around smoking. This study examined the reach of tobacco marketing to 5 and 6 year olds in 6 low- and middle-income countries. METHODS Researchers worked one-on-one with 5 and 6 year olds in Brazil, China, India, Nigeria, Pakistan, and Russia (N = 2423). The children were asked to match logos with pictures of products, including 8 logos for cigarette… CONTINUE READING