International communication: shifting paradigms, theories and foci of interest

  title={International communication: shifting paradigms, theories and foci of interest},
  author={Lucky Madikiza and Elirea Bornman},
  pages={11 - 44}
Abstract This article aims to be a stock-taking exercise of the development of paradigms and foci of interest, in attempts to theorise the vast developments and far-reaching changes as well as the impact and effects of global communication in the world of today. Attention is firstly given to the current nature, impact and implications of global communication in the first decade of the 21st century, as well as to a shift in emphases in the (sub)discipline of international communication. A… Expand
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