International Marketing Strategies For Global Competitiveness

  title={International Marketing Strategies For Global Competitiveness},
  author={Prafulla Agnihotri and Narsee Monjee},
Most of the firms are eyeing at the global marketplace to improve their competitiveness. Considerable controversy has arisen in recent years, concerning the most appropriate strategy in international markets. Deciding how to deal with the globalization of markets, poses tough issues and choices for managers and their firms. They must consider both – external environmental forces and internal organizational factors, before they arrive at an international marketing strategy. The growing… CONTINUE READING
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