International Journal of Retail & Distribution Management Emerald Article : E-commerce : exploring the critical success factors

@inproceedings{Colla2012InternationalJO,
  title={International Journal of Retail & Distribution Management Emerald Article : E-commerce : exploring the critical success factors},
  author={Enrico Colla and Paul Lapoule},
  year={2012}
}
Purpose – The objective of this piece of qualitative research is to identify the key success factors (KSFs) of the grocery “click and drive” (or drive or drive-in) model developed by French grocery retail companies and to understand the basis of their competitive advantages. Design/methodology/approach – The authors compare the conclusions of a review of the literature with an analysis of the various grocery drive-in approaches developed in France. These approaches are studied by applying a… CONTINUE READING

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