Internalised White Ideal, Skin Tone Surveillance, and Hair Surveillance Predict Skin and Hair Dissatisfaction and Skin Bleaching among African American and Indian Women

  title={Internalised White Ideal, Skin Tone Surveillance, and Hair Surveillance Predict Skin and Hair Dissatisfaction and Skin Bleaching among African American and Indian Women},
  author={Kathryn Harper and Becky L. Choma},
  journal={Sex Roles},
Women of Colour are subject to unique pressures regarding their appearance due to racialised beauty standards and the pre-eminence of White features (e.g., skin tone and hair texture). Through associated self-objectification, Women of Colour can face negative outcomes, including negative thoughts and feelings about body features, and can engage in potentially dangerous behaviours like skin bleaching. The present research investigated the connection between internalisation of White beauty… 

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  • M. Sommerlad
  • Medicine
    Clinical and experimental dermatology
  • 2021
Dermatologists are in a unique position to identify those at risk of using skin‐bleaching agents, manage complications and give advice on the physiological variation in pigmentation and how to avoid using skin-lightening agents to treat dermatological conditions.

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There was some level of BID among the minority of participants who argued that they bleached because they wanted to be pretty so they were emotionally distressed about there body image and experienced functional impairment.

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