Internal and External Integration for Product Development: The Contingency Effects of Uncertainty, Equivocality, and Platform Strategy

@article{Koufteros2005InternalAE,
  title={Internal and External Integration for Product Development: The Contingency Effects of Uncertainty, Equivocality, and Platform Strategy},
  author={Xenophon Koufteros and Mark A. Vonderembse and Jayanth Jayaram},
  journal={Decision Sciences},
  year={2005},
  volume={36},
  pages={97-133}
}
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