Intermedia Agenda-Setting and Political Activism: and the 2008 Presidential Election

  title={Intermedia Agenda-Setting and Political Activism: and the 2008 Presidential Election},
  author={Matthew W. Ragas and Spiro K. Kiousis},
  journal={Mass Communication and Society},
  pages={560 - 583}
This study tested for intermedia agenda-setting effects among explicitly partisan news media coverage and political activist group, citizen activist, and official campaign advertisements on YouTube—all in support of the same candidate. The setting for this investigation was the political activist organization's “Obama in 30 Seconds” online ad contest, which was held during the 2008 U.S. presidential election primaries. The data provided evidence of first- and second-level agenda… 
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