Interest-Group Influence on the Media Agenda: A Case Study

  title={Interest-Group Influence on the Media Agenda: A Case Study},
  author={Kyle D. Huckins},
  journal={Journalism \& Mass Communication Quarterly},
  pages={76 - 86}
  • K. Huckins
  • Published 1 March 1999
  • Sociology
  • Journalism & Mass Communication Quarterly
Attempting to add to the growing literature on setting the media agenda (or agenda building), the study uses agenda-setting theory in a case study of testing the correlation between the agendas of an interest group (Christian Coalition) and media (major U.S. newspapers). Highly significant relationships were found in correlations cross-lagged at three months between the agenda of the group's official newspaper and the media agenda, and statistically significant second-level effects were also… Expand

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