Interactivity-as-Product and Interactivity-as-Process

  title={Interactivity-as-Product and Interactivity-as-Process},
  author={Jennifer Stromer-Galley},
  journal={The Information Society},
  pages={391 - 394}
This article attempts to clarify the murky conceptual water of “interactivity,” arguing that the term refers to two distinct phenomena: interactivity between people and interactivity between people and computers or networks. The former orients research on the process of interactivity. The latter orients research on the product of interactivity. That two distinct phenomena have been labeled with the same term causes problems when one wants to move from theorizing about interactivity in the… 
How We Talk About Interactivity: Modes and Meanings in HCI Research
This study examines how interactivity is treated in a sample of HCI research papers to explore the range of definitions and technical configurations associated with the concept and unpick the wider discourses around it and offers modes of interactivity as a design and evaluation tool for more conscious consideration of this multidimensional concept.
What Interactivity Means to the User Essential Insights into and a Scale for Perceived Interactivity
This study provides an in-depth investigation into the perception component of interactivity and develops a compact scale for its measurement, which generally validate the existing constructs, yet provides additional insights into the relevant contexts and the subjective significance of different aspects of interactivities.
The age of interactivity: An historical analysis of public discourses on interactivity in Ireland 1995 - 2009.
Interactivity is integral to media and communications and yet is a contested concept in the literature. There is little agreement on its meaning not least because of its multidisciplinary nature.
The Moderating Effects of Expectation on the Patterns of the Interactivity-Attitude Relationship
Is interactivity always beneficial? Not always. Rather, the effects of interactivity on consumers’ attitudes toward the site (A st ) may not be a context-free outcome, but instead may change across
(R)evolution of Perspectives on Interactivity: from a Media-Centered to a Journalist-Centered Approach
The proliferation of new media since the late 1990s has launched a new period of revitalising the concept of interactivity but from very different angles and with several empirical research
What we talk about when we talk about interactivity: Empowerment in public discourse
A mixed methods analysis reveals different ‘modes’ of interactivity in discourse and offers a new model for understanding interactivity and empowerment based on the potential in communications for action, context, strategies and outcomes.
Users, interactivity and generation
The article examines the analytical problems caused by the fact that interactivity is both a property and an activity and proposes ‘succession mapping’ as a methodology that acknowledges the building up of the interactive offer and also the generative capabilities of packages.
Effects of Web Interactivity: A Meta-Analysis
It is suggested that across studies, web interactivity was significantly correlated with user enjoyment, positive attitudes, and desirable behavioral intentions, however, interactivity did not necessarily increase cognitive elaboration, knowledge acquisition, and information recall.
A social semiotic multimodal analysis framework for website interactivity
A social semiotic multimodal framework for the analysis of website interactivity that is designed to account for the interactive meaning potentials of a digital text, both in its aesthetics and structure, and is intended to complement the extant practices of text analysis of webpages.


Explicating Web Site Interactivity
The results indicate that the level of Web site interactivity influenced participants’ perceptions of the candidate as well as their levels of agreement with his policy positions.
Interactivity on the Nets
The focus should be on the glue—that which keeps message threads and their authors together—and what makes the groups and their interaction tick.
About the Nature and Future of Interactive Marketing
It is argued that information technology and the collaborative potential of the Internet may eventually change human cognitive processes as much or more than writing technology did and it is possible to think about ways to discover breakthroughs earlier.
On-Line Interaction and Why Candidates Avoid It
The Internet has properties that make possible increased interaction between citizens and political leaders. Interviews of campaign staff and analysis of U.S. candidate websites in 1996 and 1998,
Media for Interactive Communication
The essential component of this book is found in part III the section devoted to system design features the issues and problems that characterize these features the analysis of causes for success and failure and design suggestions for future systems.
Real-Time Politics: The Internet and the Political Process
This article illustrates how the amplification model might be applied to concrete problems, including the development of social networks and ways that technology is used to bind people together into a polity.
Media Participation
Reconiders civic involvement and citizen empowerment in the light of interactive media and elaborates the concept of media participation to accurately distinguish civic involvement from political disengagement and to categorize the types of empowerment and rewards that different modes of civic activity afford.
Formal Features of Cyberspace: Relationships between Web Page Complexity and Site Traffic
There are significant relationships between site traffic and home‐page structure for Web sites in the commercial (.com) as well as educational (.edu) domains and it is argued that a site's information packaging will become increasingly important in gaining users' attention and interest.
Multimedia Effects on Processing and Perception of Online News: A Study of Picture, Audio, and Video Downloads
Do multimedia enhancements affect how much individuals learn from online news websites? Do audio and video downloads generate positive impressions of the website in the minds of users? A