Interactive than Others a Four-part Model of Cyber-interactivity: Some Cyber-places Are More

Abstract

Existing communication models and definitions of interactivity provide both background and structure for a new model of cyber-interactivity that is introduced and explored in this article. Two primary dimensions, direction of communication and level of receiver control over the communication process, provide the primary framework for this new model of… (More)

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Cite this paper

@inproceedings{McMillan2002InteractiveTO, title={Interactive than Others a Four-part Model of Cyber-interactivity: Some Cyber-places Are More}, author={Sally J. McMillan}, year={2002} }