Interactive Television – social use or individual control ?

  title={Interactive Television – social use or individual control ?},
  author={Tove Arendt Rasmussen},
  • Tove Arendt Rasmussen
  • Published 2004
The aim of this paper is to provide new insights into TV as a medium, viewed in the light of the changing day-to-day practice of the media occasioned by PCs and the Internet. We have taken a useroriented stance and have endeavoured to determine how interactive digital TV could be comprehended, marketed and developed in Denmark, where the market and offerings for interactive TV are relatively immature compared, for example, to UK. We have taken a constructive critical approach based on… CONTINUE READING

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