• Corpus ID: 55313310

Interactive Marketing in Banking Industry

  title={Interactive Marketing in Banking Industry},
  author={Shweta Mishra and Kavaldeep Dixit},
  journal={International Journal of Advance Research and Innovative Ideas in Education},
This is a conceptual research paper which is compiled by reviewing many researches done on interactive marketing and studies conducted on banking industry. This study aims to investigate the relationship between the interactive marketing factors and customer satisfaction. Apart from these, the customer’s opinion about internet banking and mobile banking services provided by banks is also investigated. Lastly, the employee’s opinion regarding the interactive marketing strategies adopted by banks… 


The effects of interactive marketing, customer satisfaction and flashes on customer loyalty
This study explores impact of interactive marketing impact on consumer satisfaction and loyalty. So for no specific research has been conducted to identify the process of customer loyalty in banking
Key Factors of Online Customer Satisfaction
The development of e-business and intensified competition in online environment made e-marketing activities and especially customer satisfaction an important part of these businesses. Previous
Impact of Relationship Marketing on Customer Loyalty: Evidence from Indian Automobile Industry
With growing number of organizations offering wide range of choices across the industry made today's market more competitive than ever before. Fueled with LPG (Liberalization, Privatization and
A study of service model among interactive marketing, service value, customer satisfaction and behavior intention: A case of I-Lan area leisure farm in Taiwan
In the current service literature, most researches focus on either physical facility or service personnel. There is little attention to the factor of service process. Therefore, in this paper, the
Internal Marketing Practices and Job Satisfaction: Evidence from a Nigerian University Setting
This study investigated internal marketing practices and its relationship with job satisfaction in a Nigerian university environment. Results indicated internal marketing as having resultant effects
Interactive Marketing And Its Impact On Customer Satisfaction - The Study Of Mobile Communication Service Providers In Jaffna Sri Lanka ( A Comparative Study Of Dialog And Mobitel)
Purpose: To examine the impact of interactive marketing on customer satisfaction. Design/methodology/approach: A questionnaire derived from previous studies and the relevant Literature was completed
The Influence of Online Reviews on Consumers' Attributions of Service Quality and Control for Service Standards in Hotels
ABSTRACT Online travel reviews are emerging as a powerful source of information affecting tourists' pre-purchase evaluation of a hotel organization. This trend has highlighted the need for a greater
The personalised marketplace: beyond the 4Ps
Theories of marketing management and strategy need to evolve and change to keep pace with changes in the marketplace and in marketing practice. As the next century draws closer, it is apparent that
Using the 7Ps as a generic marketing mix
McCarthy′s 4Ps mix has increasingly come under attack with the result that different marketing mixes have been put forward for different marketing contexts. Contends that the numerous and ad hoc