Interactive Digital Signage - An Innovative Service and Its Future Strategies


Digital signage is an economically promising field in advertising. Yet, it is a hardly researched field, first empirical attempts focused on consumer reactions. Digital signage, though, brings together various market players, all of which with different objectives and expected benefits. For this reason, we introduce a conceptual framework for interactive… (More)
DOI: 10.1109/EIDWT.2011.29


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