Interaction between value and perceptual salience in value-driven attentional capture.

@article{Wang2013InteractionBV,
  title={Interaction between value and perceptual salience in value-driven attentional capture.},
  author={Lihui Wang and Hongbo Yu and Xiaolin Zhou},
  journal={Journal of vision},
  year={2013},
  volume={13 3}
}
Previous research demonstrated that associating a stimulus with value (e.g., monetary reward) can increase its salience and induce a value-driven attentional capture when it becomes a distractor in visual search. Here we investigate to what extent this value-driven attentional capture is affected by the perceptual salience of the stimulus and the type of value attached to the stimulus. We showed that a color previously associated with monetary gain or loss impaired subsequent search for a… CONTINUE READING

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