Interaction Effects of Contextual Cues on Privacy Concerns: The Case of Android Applications

@article{Gu2015InteractionEO,
  title={Interaction Effects of Contextual Cues on Privacy Concerns: The Case of Android Applications},
  author={Jie Gu and Yunjie Calvin Xu and Heng Xu and Hong Ling},
  journal={2015 48th Hawaii International Conference on System Sciences},
  year={2015},
  pages={3498-3507}
}
The prevalence of mobile applications poses a new challenge in privacy protection. To address privacy concerns, prior studies have identified the direct effects of contextual cues but few have revealed their interaction effects. In reality, contextual cues do not appear in isolation, existence of multiple contextual cues introduces an extra complexity in a user's privacy decision-making. This study aims to address the research question of how contextual cues interactively shape privacy concerns… CONTINUE READING

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