Intention to purchase organic food among young consumers: Evidences from a developing nation

@article{Yadav2016IntentionTP,
  title={Intention to purchase organic food among young consumers: Evidences from a developing nation},
  author={Rambalak Yadav and Govind Swaroop Pathak},
  journal={Appetite},
  year={2016},
  volume={96},
  pages={122-128}
}
The present study attempts to investigate the consumer's intention to purchase organic food in the context of a developing nation (India) using the Theory of Planned Behavior (TPB). Further, the study has incorporated additional constructs (moral attitude, health consciousness and environmental concern) in the TPB and measured its appropriateness. Responses were collected from 220 young consumers adopting convenience sampling approach. Data were analyzed using Structural Equation Modeling (SEM… CONTINUE READING

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