Integrative priming occurs rapidly and uncontrollably during lexical processing.

Abstract

Lexical priming, whereby a prime word facilitates recognition of a related target word (e.g., nurse --> doctor), is typically attributed to association strength, semantic similarity, or compound familiarity. Here, the authors demonstrate a novel type of lexical priming that occurs among unassociated, dissimilar, and unfamiliar concepts (e.g., horse… (More)
DOI: 10.1037/a0014677

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Cite this paper

@article{Estes2009IntegrativePO, title={Integrative priming occurs rapidly and uncontrollably during lexical processing.}, author={Zachary Estes and Lara L. Jones}, journal={Journal of experimental psychology. General}, year={2009}, volume={138 1}, pages={112-30} }