Integrative priming occurs rapidly and uncontrollably during lexical processing.

@article{Estes2009IntegrativePO,
  title={Integrative priming occurs rapidly and uncontrollably during lexical processing.},
  author={Zachary Estes and Lara L. Jones},
  journal={Journal of experimental psychology. General},
  year={2009},
  volume={138 1},
  pages={
          112-30
        }
}
Lexical priming, whereby a prime word facilitates recognition of a related target word (e.g., nurse --> doctor), is typically attributed to association strength, semantic similarity, or compound familiarity. Here, the authors demonstrate a novel type of lexical priming that occurs among unassociated, dissimilar, and unfamiliar concepts (e.g., horse --> doctor). Specifically, integrative priming occurs when a prime word can be easily integrated with a target word to create a unitary… Expand
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