Integration model of Fuzzy C means clustering algorithm and TOPSIS Method for Customer Lifetime Value Assessment

@article{Azadnia2011IntegrationMO,
  title={Integration model of Fuzzy C means clustering algorithm and TOPSIS Method for Customer Lifetime Value Assessment},
  author={Amir Hossein Azadnia and Muhamad Zameri Mat Saman and Kuan Yew Wong and Abdul Rahman Hemdi},
  journal={2011 IEEE International Conference on Industrial Engineering and Engineering Management},
  year={2011},
  pages={16-20}
}
Nowadays, companies should establish a long-term relationship with their customers throughout customer relationship management (CRM). In order to be a winner in the market competition, marketing managers want to maximize customer lifetime value (CLV) and customer equity. So, creating a customer value assessment system is obligatory for companies to identify… CONTINUE READING