Integrating web mining and neural network for personalized e-commerce automatic service

@article{Chou2010IntegratingWM,
  title={Integrating web mining and neural network for personalized e-commerce automatic service},
  author={Pao-Hua Chou and Pi-Hsiang Li and Kuang-Ku Chen and Menq-Jiun Wu},
  journal={Expert Syst. Appl.},
  year={2010},
  volume={37},
  pages={2898-2910}
}
Electronic commerce (EC) has become a trend in the world nowadays. However, most researches neglect a fundamental issue - the user's product-specific knowledge on which the useful intelligent systems are based. This research employs the user's product-specific knowledge and mine his/her interior desire on appropriate target products as a part of personalization process to construct the overall EC strategy for businesses. This paper illustrates a novel web usage mining approach, based on the… Expand
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