Integrating the Development of Graduate Attributes Through Constructive Alignment

@article{Treleaven2008IntegratingTD,
  title={Integrating the Development of Graduate Attributes Through Constructive Alignment},
  author={Lesley Treleaven and Ranjit Voola},
  journal={Journal of Marketing Education},
  year={2008},
  volume={30},
  pages={160 - 173}
}
The importance of graduate attributes is increasingly recognized internationally in higher education and by industry, government, and accrediting bodies. However, integrating the development of graduate attributes, such as critical thinking and critical reflection, has proved challenging in business education. This article demonstrates the value of constructive alignment for integrating graduate attributes into an intensive marketing course. This illustrative Australian study traces the… Expand

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