Integrating the Development of Graduate Attributes Through Constructive Alignment

  title={Integrating the Development of Graduate Attributes Through Constructive Alignment},
  author={Lesley Treleaven and Ranjit Voola},
  journal={Journal of Marketing Education},
  pages={160 - 173}
The importance of graduate attributes is increasingly recognized internationally in higher education and by industry, government, and accrediting bodies. However, integrating the development of graduate attributes, such as critical thinking and critical reflection, has proved challenging in business education. This article demonstrates the value of constructive alignment for integrating graduate attributes into an intensive marketing course. This illustrative Australian study traces the… Expand

Figures and Tables from this paper

Teaching and Evaluating Graduate Attributes in Science Based Disciplines
Graduate attributes, other than professional knowledge and skills, are now important outcomes for tertiary education. In science, anecdotal observations indicated minimal focus on: innovation;Expand
Embedding the development and grading of generic skills across the business curriculum
Executive summary Universities are grappling with the most effective way to embed and assess graduate skills within business programs. Business graduates are expected to have the capacity to adaptExpand
Creating a degree-focused pedagogical framework to guide Indigenous graduate attribute curriculum development
Globally, rapid technological advancement is creating widespread concern about workforces of the future, and universities are expected to produce highly skilled graduates to meet the unremittingExpand
The potential of authentic learning and emerging technologies for developing graduate attributes
Graduate attributes, such as critical thinking and problem-solving in real-world contexts, are increasingly being recognised as crucial for students to develop in higher education for employabilityExpand
The Journal of Teaching and Learning for Graduate Employability
This study investigated the effect of activities to promote awareness of specific prioritised graduate attributes on the quality of reflection displayed in work-placement reflective blog assessmentsExpand
Work placement reflective assessments and employability enhanced through highlighting graduate attributes.
This paper reports on a study which investigated the effect of activities to promote awareness of specific prioritised graduate attributes on the quality of reflection displayed in studentExpand
Creating Sustainable and Competitive Employees through the Design of Innovative Higher Education Curriculum
The employability of graduates is dependent on their possession of relevant attributes needed in their respective industries. Therefore, this study aims to investigate the gap between the importantExpand
Expectations of and support for engineering graduates a preliminary review of the industry perspective
The competencies that successful engineers should possess have been widely identified in the literature. So too has the need for change in the education context and much research is being conductedExpand
Using a Design-orientated Project to Attain Graduate Attributes
Nowadays universities are required not only to impart knowledge of specific disciplines but also generic graduate attributes such as communication, problem-solving, teamwork, creative thinking,Expand
Do university students, alumni, educators and employers link assessment and graduate employability?
ABSTRACT Within higher education literature, assessment and graduate employability are linked and co-presented, in that quality student assessment is purported to enhance employability. This researchExpand


Integrating Graduate Attributes with Assessment Criteria in Business Education: Using an Online Assessment System.
The use of Review is described and an analysis of post-ReView data that has institutional implications for improving assessment and self-assessment practices is presented. Expand
Beyond mapping and embedding graduate attributes: bringing together quality assurance and action learning to create a validated and living curriculum
With increasing importance being placed on the development of generic skills in higher education, institutions are espousing, as part of their mission and objectives, which generic skills theirExpand
A research‐based approach to generic graduate attributes policy
For many years universities around the world have sought to articulate the nature of the education they offer to their students through a description of the generic qualities and skills theirExpand
The influence of active learning experiences on the development of graduate capabilities
Surveys at a university in Hong Kong indicated that graduates of discrete part‐time programmes perceived significantly higher development in eight out of nine graduate capabilities than theirExpand
Employer (Dis)Satisfaction With Australian Marketing Graduates: The Development Of A Research Framework
The gap between the skills and competencies of graduates on finishing their degrees and those required by employers is well documented in the literature with the development of educational curriculaExpand
A conceptual framework for the teaching and learning of generic graduate attributes
In recent years universities have attempted to articulate the generic outcomes of the educational experiences they provide, beyond the content knowledge that is taught. These outcomes have come to beExpand
Enhancing graduate employability: best intentions and mixed outcomes
This article reports on a study for the Higher Education Funding Council for England on the impact of employability skills teaching and learning on graduate labour market prospects. The findings ofExpand
A Gap Analysis Approach to Marketing Curriculum Assessment: A Study of Skills and Knowledge
The need for continuous improvement in a marketing curriculum requires periodic outcomes assessments. Part of the process includes a monitoring of the relevance of a marketing curriculum to aExpand
Learning Outcomes: Comparing Student Perceptions of Skill Level and Importance
As an example of the assessment of learning outcomes, student perceptions were obtained for learning outcome importance as well as their own abilities to perform learning outcome skills. DevelopmentExpand
A Web Environment Linking University Teaching Strategies with Graduate Attributes.
This article describes the design of a web-based environment that links teaching strategies used in different faculties with graduate attributes. Whilst graduate attributes have existed at theExpand