Integrating models of diffusion of innovations: a Conceptual Framework.

  title={Integrating models of diffusion of innovations: a Conceptual Framework.},
  author={Barbara Wejnert},
  journal={Review of Sociology},
  • Barbara Wejnert
  • Published 2002
  • Sociology
  • Review of Sociology
  • ▪ Abstract This chapter provides a conceptual framework for integrating the array of variables defined in diffusion research to explicate their influence on an actor's decision to adopt an innovation. The framework groups the variables into three major components. The first component includes characteristics of the innovation itself, within which two sets of variables are defined concerning public versus private consequences and benefits versus costs of adoption. A second component involves the… CONTINUE READING
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