Integrating TTF and UTAUT to explain mobile banking user adoption

@article{Zhou2010IntegratingTA,
  title={Integrating TTF and UTAUT to explain mobile banking user adoption},
  author={Tao Zhou and Yaobin Lu and Bin Wang},
  journal={Computers in Human Behavior},
  year={2010},
  volume={26},
  pages={760-767}
}
Due to its advantages such as ubiquity and immediacy, mobile banking has attracted traditional banks’ interests. However, a survey report showed that user adoption of mobile banking was much lower than that of other mobile services. The extant research focuses on explaining user adoption from technology perceptions such as perceived usefulness, perceived ease of use, interactivity, and relative advantage. However, users’ adoption is determined not only by their perception of the technology but… CONTINUE READING
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