Integrating Strategic Considerations and Value Co-creation in Project Management

  title={Integrating Strategic Considerations and Value Co-creation in Project Management},
  author={Yuval Cohen and Shai Rozenes and Roni Horowitz},
  journal={Universal journal of management},
While traditional project management advocates sticking to a baseline plan (composed of budget, schedule and specifications) this paper suggests a new planning approach that includes re-evaluation and optimizes the project's value while allowing strategic changes in the project scope, budget and schedule. The proposed optimization allows taking into account not only the project, but also the long term impact of changes on cash-flows, product reliability, firm reputation, and customer… Expand
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