Integrating Problem Solvers from Analogous Markets in New Product Ideation

  title={Integrating Problem Solvers from Analogous Markets in New Product Ideation},
  author={Nikolaus Franke and Marion K. Poetz and Martin Schreier},
  journal={Management Science},
W provides better inputs to new product ideation tasks, problem solvers with expertise in the area for which new products are to be developed or problem solvers from “analogous” markets that are distant but share an analogous problem or need? Conventional wisdom appears to suggest that target market expertise is indispensable, which is why most managers searching for new ideas tend to stay within their own market context even when they do search outside their firms’ boundaries. However, in a… CONTINUE READING
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