Integrating National Culture into Individual IS Adoption Research: The Need for Individual Level Measures

@inproceedings{McCoy2003IntegratingNC,
  title={Integrating National Culture into Individual IS Adoption Research: The Need for Individual Level Measures},
  author={Scott McCoy},
  booktitle={AMCIS},
  year={2003}
}
Cross cultural IS Research is beginning to mature, however, much is left to do. This research-in-progress paper reviews the most popular conceptualization of National Culture and offers suggestions for improvements in measurement. While Hofstede’s measures, consisting of uncertainty avoidance, power distance, masculinity/ femininity, and individualism/collectivism, are still widely used in many disciplines, there are no guarantees that the measures still hold after over 30 years. Indeed, some… CONTINUE READING
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