Integrating Modeling Languages and Web Logs for Enhanced User Behavior Analytics

@inproceedings{Bernaschina2017IntegratingML,
  title={Integrating Modeling Languages and Web Logs for Enhanced User Behavior Analytics},
  author={Carlo Bernaschina and Marco Brambilla and Thanas Koka and Andrea Mauri and Eric Umuhoza},
  booktitle={WWW},
  year={2017}
}
While basic Web analytics tools are widespread and provide statistics about Web site navigation, no approaches exist for merging such statistics with information about the Web application structure, content and semantics. We demonstrate the advantages of combining Web application models with runtime navigation logs, at the purpose of deepening the understanding of users behaviour. We propose a model-driven approach that combines user interaction modeling (based on the IFML standard), full code… CONTINUE READING
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