Integrating Health Belief Model and Technology Acceptance Model: An Investigation of Health-Related Internet Use

@inproceedings{Ahadzadeh2015IntegratingHB,
  title={Integrating Health Belief Model and Technology Acceptance Model: An Investigation of Health-Related Internet Use},
  author={Ashraf Sadat Ahadzadeh and Saeed Pahlevan Sharif and Fon Sim Ong and Kok Wei Khong},
  booktitle={Journal of medical Internet research},
  year={2015}
}
BACKGROUND Today, people use the Internet to satisfy health-related information and communication needs. In Malaysia, Internet use for health management has become increasingly significant due to the increase in the incidence of chronic diseases, in particular among urban women and their desire to stay healthy. Past studies adopted the Technology Acceptance Model (TAM) and Health Belief Model (HBM) independently to explain Internet use for health-related purposes. Although both the TAM and HBM… CONTINUE READING
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