Integrating Cell Phones and Mobile Technologies Into Public Health Practice: A Social Marketing Perspective

@article{Lefebvre2009IntegratingCP,
  title={Integrating Cell Phones and Mobile Technologies Into Public Health Practice: A Social Marketing Perspective},
  author={Craig Lefebvre},
  journal={Health Promotion Practice},
  year={2009},
  volume={10},
  pages={490 - 494}
}
  • C. Lefebvre
  • Published 1 October 2009
  • Business
  • Health Promotion Practice
Mobile communications are being used for many purposes, from instant messaging (IM), mobile or microblogging (Twitter), social networking sites (Facebook, MySpace), e-mail to basic voicemail. A brief background on cell phone and mobile technology use in public health is reviewed. The focus of the article is framing the use of mobile technologies in public health from a social marketer’s perspective—using the 4 Ps marketing mix as a guide. 
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