Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions

@article{Sokolova2020InstagramAY,
  title={Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions},
  author={Karina Sokolova and Hajer Kefi},
  journal={Journal of Retailing and Consumer Services},
  year={2020},
  volume={53}
}
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356 Citations
Highly Influential Citations
34
Background Citations
114
Methods Citations
16
Results Citations
19

356 Citations

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