Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions
@article{Sokolova2020InstagramAY, title={Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions}, author={Karina Sokolova and Hajer Kefi}, journal={Journal of Retailing and Consumer Services}, year={2020}, volume={53} }
398 Citations
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