Inspired by Distraction

  title={Inspired by Distraction},
  author={Benjamin Baird and Jonathan Smallwood and Michael D. Mrazek and Julia W. Y. Kam and Michael S. Franklin and Jonathan W. Schooler},
  journal={Psychological Science},
  pages={1117 - 1122}
Although anecdotes that creative thoughts often arise when one is engaged in an unrelated train of thought date back thousands of years, empirical research has not yet investigated this potentially critical source of inspiration. We used an incubation paradigm to assess whether performance on validated creativity problems (the Unusual Uses Task, or UUT) can be facilitated by engaging in either a demanding task or an undemanding task that maximizes mind wandering. Compared with engaging in a… 

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  • I. YanivD. Meyer
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