Innovations in Retail Business Models

  title={Innovations in Retail Business Models},
  author={Alina Sorescu and R. Frambach and J. Singh and A. Rangaswamy and C. Bridges},
  journal={Microeconomics: Production},
  • Alina Sorescu, R. Frambach, +2 authors C. Bridges
  • Published 2011
  • Business
  • Microeconomics: Production
  • A retail business model articulates how a retailer creates value for its customers and appropriates value from the markets. Innovations in business models are increasingly critical for building sustainable advantage in a marketplace defined by unrelenting change, escalating customer expectations, and intense competition. Drawing from extant strategy and retailing research, we propose that innovations in retail business models are best viewed as changes in three design components: (1) the way in… CONTINUE READING
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