Innovation in Services : CORPORATE CULTURE AND INVESTMENT BANKING

@inproceedings{Lyons2007InnovationIS,
  title={Innovation in Services : CORPORATE CULTURE AND INVESTMENT BANKING},
  author={Richard G. Lyons and Jennifer A. Chatman and Caneel K. Joyce},
  year={2007}
}
L eaders of most service businesses find little guidance in existing writing on innovation. The central themes of R&D, intellectual property, and breakthrough technologies often miss how service businesses evolve by steadily generating and implementing new ideas. The lack of guidance would not be puzzling if services’ share in the business sector were small, or if innovation in services were unimportant. However, neither is true. In modern economies, service businesses account for most of the… CONTINUE READING
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