Innovation and intrapreneurship through re-invention for sustainable competitive advantage: the case of Tata steel

@article{Mukherjee2004InnovationAI,
  title={Innovation and intrapreneurship through re-invention for sustainable competitive advantage: the case of Tata steel},
  author={Tarun K. Mukherjee and Bimlendra Jha and D.V.R. Seshadri and Ashis Tripathy},
  journal={2004 IEEE International Engineering Management Conference (IEEE Cat. No.04CH37574)},
  year={2004},
  volume={1},
  pages={193-198 Vol.1}
}
This paper describes the lessons learnt by Tata steel, one of India's largest and most respected companies, to foster innovation and corporate entrepreneurship, as part of its efforts to reinvent the company. The company has been able to leverage the creativity of its workforce and transform its employees into effective co-creators of the reinvented company. The results have been spectacular. The company has emerged as one of the top steel manufacturers in the world. The paper presents a… CONTINUE READING