Innovation and Virtual Environments: Towards Virtual Knowledge Brokers

@inproceedings{Verona2006InnovationAV,
  title={Innovation and Virtual Environments: Towards Virtual Knowledge Brokers},
  author={Gianmario Verona and Emanuela Prandelli and Mohanbir Sawhney},
  year={2006}
}
We examine the implications of virtual customer environments for supporting the innovation process. By building on the literature of knowledge brokers, we introduce the concept of virtual knowledge brokers—actors who leverage the internet to support third parties’ innovation activities. These actors enable firms to extend their reach in engaging with customers and they also allow firms to have a richer dialogue with customers because of their perceived neutrality. Consequently, virtual… CONTINUE READING

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