Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination

@article{Hurley1998InnovationMO,
  title={Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination},
  author={Robert F. Hurley and G. Tomas M. Hult},
  journal={Journal of Marketing},
  year={1998},
  volume={62},
  pages={42 - 54}
}
Research on market orientation and organizational learning addresses how organizations adapt to their environments and develop competitive advantage. A significant void exists in current models of market orientation because none of the frameworks incorporates constructs related to innovation. The authors present a conceptual framework for incorporating constructs that pertain to innovation in market orientation research. Some of the critical relationships in this conceptual framework are tested… 

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