Innovation, Creative Destruction and Sustainability

@article{Hart2005InnovationCD,
  title={Innovation, Creative Destruction and Sustainability},
  author={Stuart Hart},
  journal={Research-Technology Management},
  year={2005},
  volume={48},
  pages={21 - 27}
}
  • S. Hart
  • Published 1 September 2005
  • Economics, Political Science
  • Research-Technology Management
OVERVIEW: Nearly 4½ billion people, all over the world, earn less than three dollars a day. These are largely rural, largely uneducated—but not stupid—individuals whom we do not understand and on whom corporations have never seriously tried to focus. The assumption has always been that this is a market for governments or the not-for-profit sector to worry about, sort of like an international division of labor. However, this base of the pyramid is where the biggest business opportunities lie. As… 
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When I began my search for an answer to the puzzle of why the best firms can fail, a friend offered some sage advice. "Those who study genetics avoid studying humans," he noted. "Because new
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The world's most exciting, fastest-growing new market? It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial