Informing physicians about promising new treatments for severe illnesses.

@article{Steinbrook1990InformingPA,
  title={Informing physicians about promising new treatments for severe illnesses.},
  author={Robert Steinbrook and Bernard Lo},
  journal={JAMA},
  year={1990},
  volume={263 15},
  pages={2078-82}
}
Physicians are increasingly informed of promising new treatments for severe illnesses through unconventional communications such as press releases, press conferences, and direct mailings. These highly publicized announcements disseminate information quickly, often many months before new data are presented at medical meetings or published in peer-reviewed… CONTINUE READING