Information search activities among elderly prescription drug users.


A national telephone survey was conducted to compare prescription drug information seeking by younger and elderly patients. Though the elderly were less likely to receive counseling from health professionals, they were more likely to consult mass media sources. Path analyses indicated that collateral variables (such as patient's condition and pharmacy type) moderated information-seeking patterns.

Cite this paper

@article{Morris1987InformationSA, title={Information search activities among elderly prescription drug users.}, author={Lizbeth Ann Morris and Ruth Grossman and G L Barkdoll and Elaine Gordon and Min Young Chun}, journal={Journal of health care marketing}, year={1987}, volume={7 4}, pages={5-15} }