Information quality and effectiveness for more rapid adoption decisions by farmers

@inproceedings{Llewellyn2007InformationQA,
  title={Information quality and effectiveness for more rapid adoption decisions by farmers},
  author={Rick Llewellyn},
  year={2007}
}
The slow adoption rates for many agricultural practices are often a source of frustration for researchers and extension agents. An information and learning-based approach is used to describe the adoption decision-making process and why some innovations, even if apparently profitable, may not be adopted. Recent studies of the adoption (or non-adoption) of agronomic innovations in Australia are used to demonstrate steps that can be used to identify specific factors in the adoption decision that… CONTINUE READING

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