Information privacy concerns, antecedents and privacy measure use in social networking sites: Evidence from Malaysia

@article{Mohamed2012InformationPC,
  title={Information privacy concerns, antecedents and privacy measure use in social networking sites: Evidence from Malaysia},
  author={Norshidah Mohamed and Ili Hawa Ahmad},
  journal={Computers in Human Behavior},
  year={2012},
  volume={28},
  pages={2366-2375}
}
The research aims at gaining insights into information privacy concerns, its antecedents and privacy measure use in social networking sites. The Social Cognitive, Protection Motivation theories and gender factor were used as a basis to develop and confirm a research model. Using a cross-sectional survey design and cluster sampling technique, four-hundred thirteen questionnaires were distributed to undergraduates at a public Malaysian university; three-hundred forty were included in analyses… CONTINUE READING
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