• Corpus ID: 15337613

Information as a Barrier to Innovation Adoption

  title={Information as a Barrier to Innovation Adoption},
  author={Tommi Laukkanen and Suvi Sinkkonen and Pekka Laukkanen},
This paper is a preliminary exploration of the role of information as a barrier to innovation adoption. Earlier literature has suggested five barriers namely Usage, Value, Risk, Tradition and Image barriers to explain consumer resistance to innovations. We will seek to ascertain if the information constitutes the sixth barrier. The study was conducted in a mobile banking context representing an innovation with currently relatively low usage rates by consumers but with high future success… 

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