Information architecture for social media: a case study on building an event backchannel with Twitter

  title={Information architecture for social media: a case study on building an event backchannel with Twitter},
  author={Robert L. Moore},
  journal={Int. J. Soc. Media Interact. Learn. Environ.},
  • R. Moore
  • Published 10 March 2014
  • Education
  • Int. J. Soc. Media Interact. Learn. Environ.
This paper presents a case study on creating a backchannel through Twitter for the live event, featuring the Secretary of the US Navy, hosted by the School of Government. The project, which ultimately was successful in creating social media buzz for the lecture, was a new approach for the School of Government in how it markets its events. The study discusses the tools and processes used in the backchannel’s creation and development. This paper was written because the author discovered a gap in… 

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