Information Utility and the Multiple Source Effect

  title={Information Utility and the Multiple Source Effect},
  author={Stephen G. Harkins and Richard E. Petty},
  journal={Journal of Personality and Social Psychology},
  • S. Harkins, R. Petty
  • Published 1 February 1987
  • Psychology
  • Journal of Personality and Social Psychology
In a series of studies, Harkins and Petty (198 la) identified a multiple source eifect whereby information presented by multiple sources received greater scrutiny than did the same information presented by a single source. One implication of this was that when multiple sources presented strong arguments, the arguments elicited more favorable issue-relevant thoughts and more agreement than when the same strong information was presented by a single source. However, when multiple sources presented… Expand

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