Information Transparency in Business-to-consumer Markets: Concepts, Framework, and Research Agenda

@inproceedings{Granados2009InformationTI,
  title={Information Transparency in Business-to-consumer Markets: Concepts, Framework, and Research Agenda},
  author={Nelson F. Granados},
  year={2009}
}
The Internet has brought about significant changes in the availability of market information in many industries. E-commerce technologies provide sellers with opportunities to design electronic mercantile mechanisms that reveal, conceal, bias, and distort market information, depending upon their goals and market position (e.g., suppliers versus intermediaries). In particular, in information-intensive industries where electronic markets play an important role, many firms are using advanced… CONTINUE READING

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