Information Transmission and the Bullwhip Effect: An Empirical Investigation

  title={Information Transmission and the Bullwhip Effect: An Empirical Investigation},
  author={Robert L. Bray and Haim Mendelson},
  journal={Management Science},
T bullwhip effect is the amplification of demand variability along a supply chain: a company bullwhips if it purchases from suppliers more variably than it sells to customers. Such bullwhips (amplifications of demand variability) can lead to mismatches between demand and production and hence to lower supply chain efficiency. We investigate the bullwhip effect in a sample of 4,689 public U.S. companies over 1974–2008. Overall, about two-thirds of firms bullwhip. The sample’s mean and median… CONTINUE READING
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